Development of bespoke web tools to improve business efficiency
marcus evans is a world leader at organising conferences and summits. Running over 100 events per month, they wanted
a tool which would allow them to quickly produce animated GIF advertising for each event. The advertisements must comply strictly
with the company's corporate style guidelines as well adhering to the specifications set by the host websites.
Within a relatively short timeframe we developed a solution which allowed staff with little or no design experience to layout
and create attractive animated web advertising.
The system allows the user to set the dimensions of the advertisement, then add a number of frames. For each frame the user can
set the display duration and the background colour. They can then place a number of graphic elements and styled text onto the
banner.
Once complete, advertisements are optimised to ensure the best possible image quality to file-size ratio.
marcus evans are very pleased with this tool. You can see it for yourself by having a go on a simplified demo of this system here.